Viral Advertising and AR Gaming

If your tastes run along the more edgy sort of puzzles, I hope you checked out Nine Inch Nails Year Zero internet alternate reality game. I use the term 'game' very loosely. It's pretty cutting edge, so I don't know where I would personally classify it. But these are definately where things are heading for some advertisers. This specific campaign didn't appeal to me, but Trent Reznor is from my hometown. I went to school with him - he was a year ahead of me - and my mom went to school with his parents - so I made sure to check it out. Regardless, look at the award 42 Entertainment won:

June 20, 2008

News Update

Cannes Lions Award for 42 Entertainment

by Jonathan Waite

42 Entertainment has won yet another distinguished honor, and this time, it's a grand prize. On Thursday, June 19, the company won the Grand Prix Cyber Lions award at the Cannes Lions 2008 festival in the Viral Advertising/Viral Marketing category for their alternate reality game. The Cannes Lions awards are widely considered the most prestigious of all advertising awards, so this is definitely a feather in the cap for the company responsible for this enthralling collaboration with Trent Reznor of Nine Inch Nails fame. Congratulations to the crew, which includes Steve Peters, the previous owner of this very web site.

In picture: Susan Bonds, Producer/CEO, and Alex Lieu, Creative Director/CCO, 42 Entertainment